Free to download
The tools, not the theory.
Templates, frameworks, and guides built from real senior-level content work. Each one is ready to use — not a starting point for a six-hour customisation session.
Templates
Plug in and go.
Structured files you can drop into your existing workflow. Built for teams producing real content at scale.
Editorial Calendar Template
Built for teams producing content across multiple channels and audience segments. Columns for persona, funnel stage, target keyword, format, content owner, due date, and status. Works as a Google Sheet or Excel file.
Content Brief Template
The brief template that reduced revision cycles significantly. Covers audience segment, search intent, key messages, SME sources, competitor content, internal links, and what a successful piece looks like. Brief writers properly and the work comes back right.
Monthly Content Performance Report
A reporting template built for presenting content performance to leadership — not to other content people. Leads with business impact, not vanity metrics. Covers organic traffic, leads attributed, top-performing assets, and next-month priorities.
Brand Voice & Style Guide Starter
A template for building a brand voice guide from scratch. Covers tone principles, vocabulary standards, sentence structure, channel-specific adaptations, and a banned phrases list. Start here when you join a company with no defined voice.
Frameworks
How to think about it.
Structured approaches to recurring problems in content leadership. Not one-size-fits-all — each one comes with guidance on adapting it to your context.
Content Audit Framework
A structured approach to auditing all existing content assets. Score each piece on relevance, SEO value, funnel stage alignment, and brand consistency. Produces a tiered inventory — Keep, Update, Kill — with clear decision criteria for each tier.
Audience-to-Funnel Mapping Framework
A framework for mapping content to the right audience at the right stage of their journey. Works across B2B and B2C contexts. Helps you stop producing content that nobody knows who it's for and move toward intentional, audience-first planning.
Guides
The longer reads
worth downloading.
Longer-form resources you'll come back to. Each one covers a specific challenge that senior content managers face and offers a clear, actionable way through it.
30/60/90 Day Plan for Senior Content Managers
A comprehensive plan for your first 90 days in a senior content role. Phase 1: listen and learn. Phase 2: build systems and strategy. Phase 3: execute and report results. Useful both as an interview document and an actual onboarding guide.
5 Questions to Ask Before Accepting a Content Manager Role
The questions most candidates forget: about content ownership, editorial autonomy, reporting structure, how success is measured, and what "content strategy" actually means to this company. A one-page guide that could save you 12 months of frustration.
New resources drop in the WhatsApp channel first. Sometimes weeks before they appear here. Join free if you'd rather not check back.
Join the channel